Television chef Lorraine Pascale is to replace Jamie Oliver as the face of Sainsbury’s in a deal worth £1 million a year.
The former catwalk model, who was discovered by Naomi Campbell’s agent at 16 and worked alongside stars such as Kate Moss during a
17-year career, has been approached by the supermarket chain about replacing Mr Oliver, 35, who was dropped last week.
New cook on the block: Lorraine Pascale's model looks and baking experience impressed Sainsbury's bosses' Flora Lyimo Designer say: WELDONE LORRAINE"
He will end his 11-year partnership with the supermarket at Christmas with a final festive campaign, after claiming he wants to spend more time on social projects via his charity The Jamie Oliver Foundation.
Miss Pascale, 39 – a classically trained chef and specialist cakemaker – is said to have impressed Sainsbury’s with her combination of model looks and cooking experience.
Get out of the kitchen (and Sainsbury's): The popular TV chef was dropped by the supermarket.
Last night, a Sainsbury’s spokesman refused to comment but sources say the supermarket giant is keen to finalise a deal with Miss Pascale, who runs her own cake-making business Ella’s Cakehouse, which supplies London department store Selfridges.
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