'Most kids won't even realise what they are seeing when they see this display. And if they do, it's probably time to teach them a little bit about the facts of life.' HABARI NDO HIYOO!!
The wooly installations will change every few weeks, according to a statement released by Benetton, with up and comers including more family friendly 'knit covered dolphins.'
This isn't the first time families have gotten fired up over Benetton's marketing ploys however. The brand has been selling its clothes under pretense of controversy for years.
In 2011, the international retail chain made worldwide headlines after releasing a campaign called UNHATE, which included a series of photo-manipulated ads depicting world leaders kissing, including Barack Obama and Hu Jintao, Paramount Leader of the People's Republic of China.
A new United Colors of Benetton pop-up store in New York's SoHo neighborhood haslead to a social media outburst from offended parents
The temporary store, titled Art of Knit, is a fall pop-up shop featuring yarn art created by sculptor Erik Ravelo, however the pieces, amidst the racks of brightly colored sweaters, depict graphic sex positions and parents are less than thrilled.
Social media debates have erupted since the store opened last week, with one mother arguing on photographer Sam Horine's Instagram image of the store: 'This corrupt society we live in does not value nor respect the innocence of children.'