An exhibition that charts the history of the Louis Vuitton company has opened in Paris.
The first LV bag pattern was patented by Vuitton in 1877 and remained largely unchanged for 120 years until Marc Jacobs took over creative control of the company.
But while the two designers may have been working in different centuries, the exhibition, which is at Musée Les Arts Décoratifs until September, draws on similarities between them.
It starts their portraits hanging side by side, both sporting moustaches as per the trend of their age, and goes on to display how the company has evolved, with exhibits of turn-of-the-century dresses and mannequins with bags sprayed with 21st century graffiti.
Museum curator Pamela Golbin explained why she decided to make the comparison between the two creative minds at the exhibition opening.
'They're both visionaries, though they would be the last to admit it, and they both lived an exact same story at a decisive moment in fashion,' she said.
Both designers had relatively humble beginnings, compared the $19billion fortune of the company they both helped to create today.
Vuitton started his career as a trunk packer for rich Parisians who were enjoying the vogue for first-class train travel. He started his own brand of elite luggage label in 1854, which was still booming when the Orient Express launched three decades later.
Jacobs was a young boy with an eye for fashion growing up in New York's Upper West Side, who lived with his grandmother after his mother remarried several times.
Both also showed a flair for the marketing potential of fashion.
The exhibit features the huge 'Never Full Bag', which Vuitton produced in 1870 to catch the eye of ladies who thought nothing of taking 30 large cases of clothes on one trip.
In 2003, Jacobs showed an equally savvy awareness for his target market by commissioning the Japanese artist Takashi Murakami to revamp the iconic LV monogram, as well as working with singer Kayne West.
Ms Golbin also pointed to shared challenges faced by the designers.
She said that Vuitton had to deal with the increasing industrialisation of the 19th century, while Jacobs had to take a traditional Parisian company and make radical changes for his world market, 'making fashion truly globalized for the first time'.
Ironically, Jacobs' creative innovation has bought the fashion house full circle.
In the show for his most recent collection, models wearing clothing that echoed turn-of-the-century fashions arrived by an original Orient Express train and walked down the catwalk, accompanied by porters carrying their luggage.