She's been enjoying the sweet smell of success for quite a few years now - and today, Rihanna gave something back to the UK fans who've helped her along the way.
The Loud star gave 400 over-excited fans the chance to meet her personally.
The 23-year-old star arrived wearing a traffic-stopping bright turquoise outfit with wide fit, above the ankle trousers with a stunning sleeveless feathered top.
Bright star: The singer arrived in a vivd turquoise feathered outfit with nude Louboutin stilettos;
The Navy: Rihanna's fans, who she calls her Navy, were out in force to met the star, with more queuing outside the store;
She teamed the two-piece with towering nude Louboutin stilettos - refreshing not of the ubiquitous platform variety - and some Fifties-style cream sunglasses.
The star had her now chestnut coloured hair in cute waves swept to one side.
She was also sporting a Susan Caplan vintage jewellery to her perfume launch, a 1980s Chanel Gilt Metal Coin Bracelet worth £795 and 1980s Faux Pearl and Gold Tone Hoop Earringat worth £45.
Rihanna was officially launching her debut Reb'l Fleur fragrance in the UK with a meet and greet at the House Of Fraser flagship department store on London's Oxford Street '
Rihanna's Reb'l Fleur perfume is described as 'daring, sexy and truly memorable'
Hundreds of other fans crowded into the store just for a chance to glimpse the singer too - and perhaps get a whiff of her new perfume described in the publicity as 'daring, sexy and truly memorable.'
The crowds were no doubt swelled by a competition which gave 400 of her fans a chance to meet their heroine if they bought a special fragrance set earlier in the week.
The 400 fans got a special wrist band which gave them access to the lady herself. They also received a photo of her in a special photo frame.
And that wasn't all - the generous star is giving other fans a chance to see her live in the UK this weekend both in Chelmsford and Stafford at the V Festival.
Fluffy: The star certainly stood out in her brightly-coloured outfit;
She wrote on her Twitter: 'UKNavy I'm givin away tix to both V fest's today at my #ReblFleur launch!!! Woop Woop #RAH'
She plays both Weston Park in Stafford and Hylands Park in Chelmsford as part of her continuing Loud tour.
She plays Stafford tomorrow on a bill that includes Eminem, The Script, Manic Street Preachers, Pendulum, Primal Scream and Calvin Harris.
The bill then transfers to Chelmsford on Sunday.
The other day of the two-day, two-site festival meanwhile features Arctic Monkeys, Plan B, Dizzee Rascal, Kaiser Chiefs, Jessie J, Bruno Mars, Example and Olly Murs.
Flying out of the shops: Rihanna glammed up for the launch as she flew into the UK looking casual;
Rihanna flew out from Los Angeles earlier this week to Europe having spent a few days back in the city where she now resides following a lengthy holiday in her native Barbados.
She was in Norway yesterday, and clearly fell hard for the country, writing on her Twitter: 'NORWAY!!!! I fell in love with you foreverrrrr....'
A visit to her native Barbados certainly seems to have given Rihanna a much needed rest from her hectic schedule.
However, she had another break in her live diary after V Festival, before hitting the stage again on the 17 September in Sao Paulo, Brazil.
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