It's a wardrobe must-have associated with the label.
But perhaps heptathlete Denise Lewis and Will-i.am should have consulted one another before donning their Burberry trench coats today.
For the designs were exactly the same.
And the designer's highly-anticipated - not to mention star-studded - London Fashion Week show was the worst place to make such a fashion faux pas.
The stylish, beige number, which comes in a men's and women's style, featured the usual double-breasted design with black buttons and piping.
Either star could have easily chosen another trench coat from Burberry's vast collection.
The label would have no doubt sent the coats to the pair along with an invite for the front row of the show at Kensington Gardens.
Black Eyed Peas rapper Will.i.am, 36, - real name William Adams - paired his coat with jeans and stylish trainers and some gold-rimmed glasses.