With the upcoming release of the unauthorised Simon Cowell biography, more details of the X Factor supremo's quirky home habits are being unveiled.
From the whopping £3000 a week on floral arrangements to the colonic irrigations and vitamin intravenous drips, the 52-year-old isn't afraid to splash the cash on life's little luxuries.
Perhaps most bizarrely, it has been claimed that Cowell insists that only luxury black toilet paper is placed in the many bathrooms of his London and Los Angeles homes.
The loo paper sets the music mogul back approximately £10 a roll.
Additionally, the book claims that Cowell travels with suitcases full of creams, bath products and lotions to counteract ageing, takes 'saucers full' of tablets daily and undergoes routine Botox injections.
The revelations keep coming as Cowell's publicist Max Clifford told This Morning that he'd advised his client to not speak to the book's author Tom Bower.
But he added: 'you have got one or two stories, there are 100 you haven't got, and hopefully you won't have.'
Clifford is concerned about a string of Cowell's ex-lovers who are threatening to come forward with their own tales.
'It's open season,' Clifford told This Morning. 'Yesterday six different girls called my office who supposedly have had relationships with Simon.
'I’m sure loads of girls will be contacting newspapers, many of whom have probably never met him or just had a picture taken with him. That will happen because of the Tom Bower book.'
Clifford told Phillip Schofield and Holly Willoughby that he had been responsible for keeping Simon's affair with Dannii Minogue out of the papers for years.
'Both of them didn’t want it to come out so I was happy to make sure it didn’t happen, and up until the book it didn’t happen.'
Cowell and Minogue had a secret fling during Dannii's first season on the X Factor. Cowell confirmed the romance, according to the book's author Tom Bower.