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Saturday, 30 November 2013

BY:FLORA LYIMO ~ KIMASAI aka TARTAN ZA UZA HADI KUZUA UGOMVI ' MSOME BURBERRY'S KUHUSU SIGNATURE PATTERN ZAKE'' MBUTA NANGA!!


Is Burberry losing the rights to its infamous checked design? Luxury fashion house appeals as China cancels tartan trademark
Is Burberry losing the rights to its infamous checked design? Luxury fashion house appeals as China cancels tartan trademark

Burberry has been forced to appeal against a decision made by the Chinese authorities to cancel the trademark protection for their iconic tartan print.
The trademark office in China has pulled the legal protection for the famed camel, red and black tartan design on Burberry's leather goods.
The trademark, which would have run until 2020, was cancelled because Burberry hasn't used that specific checked pattern in China for three years, report the Guardian.
The change will not, however, come into effect until after the appeal is heard, according to the company. 

If the decision was made official, rival fashion houses could use Burberry's signature pattern on their designs in China.
'The Burberry check remains a registered trademark exclusively owned by Burberry and no other parties can use the mark without Burberry's proper authorisation,' the company said.
The trademark office in China has pulled the legal protection for the famed camel, red and black tartan design on Burberry's leather goodsThe trademark office in China has pulled the legal protection for the famed camel, red and black tartan design on Burberry's leather goods

The trademark office in China has pulled the legal protection for the famed camel, red and black tartan design on Burberry's leather goods''

'Burberry always takes the strongest possible action against those who use its trademarks unlawfully…We are confident that our appeal will be successful.'

The pattern has become so iconic over the years that Scotland now consider it a 'corporate tartan', says the country's tartan register.
Burberry sales topped £1billion in the past six months as the luxury clothing and goods business continued to draw in customers around the world.
The achievement was hailed by boss Angela Ahrendts, who announced plans last month to step down by mid-2014 to take up a new position with Apple.
Burberry shares are down about six per cent since the news Ahrendts will be succeeded by Christopher Bailey, who will also retain his chief creative officer role, with some investors arguing the two jobs would not sit easily together.
The tartan print has become famously associated with the luxury fashion house
The tartan print has become famously associated with the luxury fashion house''

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