In times of austerity, couples could find it is better all round to 'say it with cabbages' rather than a bouquet of flowers this Valentine's Day.
The centre of the colourful cabbages, which are vivid purple or soft pastels, give a realistic impression of a rose or chrysanthemum.
And while they offer a colourful display, big and bold enough to serve as a bridal bouquet, they come in at just 89p each, compared to the £20 for an even modest bouquet.
'We have even supplied them for a wedding, where the bride was looking for an innovative "something new".'
The flowering cabbages, which are on sale for a limited time, have been nicknamed ʻCupids Cabbageʼ by the firm's staff.
Cabbages have come a long way from the grey soggy piles of school dinner infamy. Endorsements from the likes of Gordon Ramsay and Nigella Lawson have boosted sales and led stores to increase the number of varieties available.