It was an event to celebrate inspirational mothers from across the country.
So it was a surprise to see childfree stars Amy Childs and Pixie Lott turn out for the Tesco Mum of the Year Awards earlier today.
But they're not hiding any secret offspring - they were there to present prizes to the eight winners of the coveted titles.
And they ensured they dressed in their best get-ups to attend the bash, which was held just one week before Mother's Day.
Former The Only Way Is Essex star Amy went for a sunny shade of yellow to match the spring-like weather in London today.
The bright dress showed off her curves with the black lace and button detailing.
And although the single 21-year-old isn't currently a mother herself, she was happy to turn up to celebrate the mums who did pick up awards.
Pixie was also a star guest, turning up with her model boyfriend Oliver Cheshire, as she also came to support the exceptional mothers in attendance.
The singer looked pretty in a cute tailored jacket, which matched her small black bag.
Donning a large smile and showing off her perfect legs, Pixie stepped out in silver heels with bow detailing.
And she was happy to turn up for the ceremony, writing on Twitter afterwards: 'Congrats to all the inspiring mumma's #tescomumoftheyear.'
Amy also wrote: 'Looking forward to celeb mum of the year awards today i will be presenting a award :) xxx.'
And they weren't the only stars spotted at the event at The Waldorf Hilton Hotel, which is run by Tesco Magazine to applaud incredible mothers in the UK.
Gabby Logan was a star guest, picking up the 2012 Celebrity Mum of the Year title.