
Maharaja: Dressed in red and gold and wearing an Indian head dress, Virgin boss Richard Branson plays a traditional dhol while sitting on top of a taxi in Mumbai"

PR stunt: Virgin boss Richard Branson is surrounded by air hostesses and Indian beauties in Mumbai"

Publicity parade: The Virgin parade incorporated taxis emblazoned with the Union Jack, Virgin air hostesses, and some cheerleaders thrown in for good measure"

Keeping time: The tycoon is surrounded by women as he performs a Lezim, a traditional Indian folk dance"

Drumming up business: Sir Richard Branson sits cross-legged on top of a taxi escorted by guards dressed in British bearskins through the streets of Mumbai"
We've seen him riding a camel across a desert in Arab robes, impersonating Elvis Presley in Las Vegas, and even posing naked - all in the name of promoting his Virgin brand.It seems there are no lengths Sir Richard Branson won't go to to generate publicity, with the 62-year-old dressing up as a Maharaja and surrounding himself with a bevy of Indian beauties in Mumbai for his latest wacky PR stunt.
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