Penélope Cruz says: 'Loewe is an international brand proud of its Spanish roots with a rich history behind. Its collections are made by Spanish master artisans and I have always admired their work. I feel fortunate to be a part of this project.'
The visuals of the campaign feature two iconic Loewe bags: the Amazona and the Flamenco, and two new bags: the Paseo (inspired by the Royal Andalusian School of Equestrian Art), and the Cartero, from the Spring Summer 2013 fashion show.
Loewe, the Spanish luxury leather house founded in 1846, with 170 boutiques around the world, has been part of the LVMH group since 1996.
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