*THE FLORA LYIMO FASHION POLICE BLOG *IS BACK "NA ANAPENDA KUWAPONGEZA WOTE KWA KUKUWEPO PAMOJA HASA KWA USHIRIKIANO NA UPENDO MLIO NAO TUZIDISHENI HAYO HAYO MAZURI DAIMA " NOW LETS SAY GIRLS WE LOVE OUR BAGS...AND THE SEXY BAGS LIKE THIS NA MENGINE MENGI KAMA HAYA YANAUZWA LONDON NA TANZANIA BY FLORA LYIMO TRADE KWA BEI POWA TENA HASA KWA JUMLA "

 

Penélope says that while she's grateful for her other fashion jobs this one is especially important to her"

She says she 'grew up admiring the clothes, bags and accessories'

The collection is inspired by Gala, the intellectual and wild bohemian wife and muse of Salvador Dalí"

Lisa Montague, CEO of Loewe, says: 'Penélope Cruz is the perfect ambassador for Loewe, representing our values of passion, authenticity and excellence.'
Penélope Cruz says: 'Loewe is an international brand proud of its Spanish roots with a rich history behind. Its collections are made by Spanish master artisans and I have always admired their work. I feel fortunate to be a part of this project.'

'You can see the work, love and dedication in every piece'

Stuart Vevers, Loewe's Creative Director, says: 'Penélope's strong, sensual beauty has long been an inspiration for me as a designer and a constant reference for my ideal of Spanish womanhood since I came to Loewe.'
The visuals of the campaign feature two iconic Loewe bags: the Amazona and the Flamenco, and two new bags: the Paseo (inspired by the Royal Andalusian School of Equestrian Art), and the Cartero, from the Spring Summer 2013 fashion show.
Loewe, the Spanish luxury leather house founded in 1846, with 170 boutiques around the world, has been part of the LVMH group since 1996.

Penélope Cruz makes her debut appearance for Loewe as the star of its spring/summer campaign"

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