His collaboration with Adidas ensured that his designs were seen by an impressive 111 million pairs of eyes at last week's Superbowl, where his outfits clad some of Madonna's athletic dancers.
Jeremy Scott's show at New York Fashion Week may have been on the less spectacular side, but it was certainly no less confident, bursting with bombastic designs that may leave some wallflowers - or most of the population - feeling a little left out.
Some creations looked stage-ready for Nicki Minaj and Katy Perry"
Leaving no room for shyness, the successful designer sent acid-bright colours, cartoons, Disney imagery and even the Simpsons down the catwalk on a selection of rainbow hued, frizzy-haired models.
Never far from the Eighties and Nineties, the look was pure acid-house - raves and glow-sticks came to mind as bold striped patterns and a rainbow keyboard design appeared in various incarnations.
Bart Simpson, his position in popular culture already in no dispute, was propelled into the world of high fashion, appearing on men's sweatshirts and women's tops, hot-pants and even long leg warmers.
Heels were sky-high platforms from start to finish while men wore clumpy, acid-green crocodile-skinned Doc Martin lookalikes. Scratch 'n' sniff-lookalikes, acid faces, sunglass faces and even Lisa Frank all made appearances on the Lincoln Center runway.
Celebrities fans included photographer Terry Richardson, DJing model Leigh Lezark and singer Joe Jonas, while the front row was one of the most refreshingly sneaker-clad we have witnessed so far at the bi-annual fashion showcase.
The designer appeared for a victory lap wearing his latest pop culture crush, Bart, and a tartan kilt and trousers combination.
It's perhaps no wonder the man from Kansas is beloved by eccentric spotlight-lover