His collaboration with Adidas ensured that his designs were seen by an impressive 111 million pairs of eyes at last week's Superbowl, where his outfits clad some of Madonna's athletic dancers.
Jeremy Scott's show at New York Fashion Week may have been on the less spectacular side, but it was certainly no less confident, bursting with bombastic designs that may leave some wallflowers - or most of the population - feeling a little left out.
Some creations looked stage-ready for Nicki Minaj and Katy Perry"
Rainbow dolls: Models wore brightly-hued frizzy wigs and Indian-inspired bindis. Playful and bright, Jeremy Scott's show was not for the shy natured;
Leaving no room for shyness, the successful designer sent acid-bright colours, cartoons, Disney imagery and even the Simpsons down the catwalk on a selection of rainbow hued, frizzy-haired models.
Coat of hair: Strands of rainbow-coloured hair encase a model at Jeremy Scott Pet while Eighties childhood favourite, Rainbow Brite's unicorn even makes a feature on a tiny black number;
Never far from the Eighties and Nineties, the look was pure acid-house - raves and glow-sticks came to mind as bold striped patterns and a rainbow keyboard design appeared in various incarnations.
Bart Simpson, his position in popular culture already in no dispute, was propelled into the world of high fashion, appearing on men's sweatshirts and women's tops, hot-pants and even long leg warmers.
Doin' the Bartman: pop culture, including the Simpsons, was never far from the designs, including a computer icon, or modern day hand of Fatima? -bedecked raincoat and a brilliantly iridescent skirt;
Party pants: Glittery metallic trousers may not be for all - even the models couldn't pull them off. Men wore acid-green boots with their outrageous ensembles;
Naughty Nineties: Jeremy Scott tapped into his retro side for the show, marking the Simpsons' 23rd year with a fashionable nod;
Celebrities fans included photographer Terry Richardson, DJing model Leigh Lezark and singer Joe Jonas, while the front row was one of the most refreshingly sneaker-clad we have witnessed so far at the bi-annual fashion showcase.
The designer appeared for a victory lap wearing his latest pop culture crush, Bart, and a tartan kilt and trousers combination.
It's perhaps no wonder the man from Kansas is beloved by eccentric spotlight-lover
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