With his mind on a big game tonight, footballer Carlton Cole could be forgiven if he didn't buy a Valentine's Day present.
But what he wouldn't be forgiven for, is giving his sweetheart household cleaning products as a gift.
The West Ham striker posted a hilarious picture from his kitchen of him holding a tray of not-so romantic goodies with a tongue-in-cheek message.
He wrote: 'Here I Got Your Present "Happy Valentines Babes" I Love You ahahahahahahahahahhaha.'
Croydon-born Cole, 28, will have surely upset his girlfriend if he did indeed give her the thoughtless and sexist gift.
Of course, it may have just been a joke. It is not known if he is even dating anyone.
The gifts included an iron, various cleaning contents such as Fairy washing up liquid and Lenor, a pair of marigolds, a selection of Oxo cubes and a bottle of Champagne.
Several fans made jokes in response to the photo, with one tweeting a photo of a bag of flour, with the accompanying message: 'You forgot the flowers'.
One wrote that he needed 'to stop,' to which Cole replied: 'Pure Jokes bruv!'
West Ham host promotion rivals Southampton in a top of the table Championship clash at Upton Park tonight, meaning manager Sam Allardyce was in no mood to allow his striker a night off with the missus.
The only gift Hammers fans want from Cole in return for their love is a few goals later this evening.