BY:FLORA LYIMO ~MBUTA NANGA!! AMA KWELI BIASHARA MATANGAZO 'ANGALIA WATU WALIVYO VUA NGUO NA KUINGIA DUKANI BILA NGUO ILI WAPEWE NGUO ZA BURE ,,BAADA YA DUKA HILO KUTANGAZA ATAKAE INGIA DUKANI BURE ANAPEWA MZIGO WA NGUO BUREE!!

This photograph shows women waiting outside in front of the Desigual store in Turin this morning''

Satisfied customer: Woman enjoys looking through the sale items in the Turin store to find her freebies''

The Spanish brand has previously held the parties in Madrid, Barcelona and other Spanish cities as well as London.

It has also been held in European capitals including Berlin, Paris, Amsterdam and Lisbon.

And the party has travelled across continents to Tokyo, in Japan, and New York in the United States.

The Seminaked Party was launched in 2005 by Desigual.

Filling their bags: As well as claiming free clothes, shoppers also made the most of the 50 per cent sale in Turin

A friend helps her friend into a dress as they pick out what they are going to take from the Turin Desigual

Shoppers pick out their items from Desigual before heading to the rest of the shops for the January sales

Italians in the Turin store try to get the best items of clothing they can to make the most of the promotion'

The company claims that more than 10,000 people have participated in the parties.

The Desigal Seminaked Party will return next week to the streets of Paris.

In addition to dressing in just their underwear again, participants will also be required to take part in a 100-metre race.

The Seminaked Party has previously been held in cities such as London, New York, Tokyo and Barcelona

Before Rome, it has also been held in European capitals including Berlin, Paris, Amsterdam and Lisbon

The mad rush began in Turin this morning when the store opened its doors at 8am

The Seminaked Party came to London in 2011. Despite organising the event for a summer month, shoppers were still left drenched after queuing from 11pm in the rain and cold for a 9am opening.

The first 100 through the door got a free top and bottoms, but everyone else who turned up in their underwear got treated to 50 per cent off Desigual's summer collection.

In the England capital, the half-naked shoppers were serenaded by Australian band Set Sail and treated to goodie bags as they queued.

This man, wearing nothing but his white underwear, has found what he wanted in Desigual

The Seminaked Party was launched in 2005 by Desigual

Based in Barcelona, Spain, Desigual was founded in 1984